Thursday, August 19, 2010
The Movie Affect - How Does it Affect You?
We all do it. We all let outside forces affect how we watch the movies we watch. It's all right though. We can't help it. The people in charge of marketing a film makes it their job to affect how we view movies way before we sit in a theater, or pick up that DVD at the store. Sometimes we won't watch a film unless it's in the top ten that week. We assume that since so many people are watching it, that it must be good; or the other way around, that because no one is watching it, it must be really bad.
The people in charge of marketing watch a film and then try to figure out how to market said film to the lowest common denominator. And who can blame them? We live in such an ADD world; one of the most popular animated shows on TV is Family Guy. With that in mind, who could trust some of the trailers and posters that are released for movies? I'm not saying that all trailers and posters can be misleading, but sometimes we as an audience really let that sway our decisions on wether or not we should watch said movie.
I hate the preconceived notion that just because a movie has a low audience attendance, that it's a bad movie. To anyone who's seen The Star Wars Prequels, you know very well that a high attendance does not make a good film. The Bratz movie was pulled from theaters due to low attendance, but it's not a bad movie, especially if you're the demographic it was created for. I mean come on, it wasn't Gigli. A low attendance means just that, a low attendance. A movie cannot be judged if is not seen.
You want to know how to decide wether or not you should watch a movie? Check out the director. Are you a fan? Most likely you will have a good experience. Do you admire the writer? Check it out. You might find something you'll like. Just sit back and enjoy. Watch the movie. Don't let the movie watch you.